In today’s competitive landscape, you need to combine strategy and science to break through a hyper-saturated digital marketplace with the latest technology available. Be WHARTON READY with the data-driven analytics and customer-centric strategies you’ll only get from Wharton’s world-renowned marketing faculty.
Experience a flexible learning journey that will enhance your leadership skills and advance your business acumen through a selection of six open-enrollment programs. Executives who successfully complete this program will receive Wharton alumni status.
Sharpen your analytics mindset and build competency in the skills needed to oversee data-driven business decisions. Discover how to bridge knowledge gaps that may exist between your data science teams and the C-suite.
Learn how to apply neuroscience principles and technology to shape consumer behavior, improve your decisions, build better teams, strengthen client relationships, and hone marketing and communication strategies.
Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.